Job Description
Overview:
Leading the development & execution of Foods Marketing (Snacks & Quaker Portfolio) for GMD Asia Markets (Philippines, Malaysia, Singapore, Pacific Islands) by executing winning brand strategies, activation while working closely with the GM, Commercial Leads, and Marketing
Responsibilities:
Lead Development strategic Plan for Snacks Brands & Quaker Portfolio for Key Markets:
- Recommend Marketing Strategic Plan based on consumer/market-place insights, right to succeed, field feedback and economics in alignment with GM and Commercial Leads
- Core Brand profile/target and extension strategy
- Advertising/communication strategy
- Consumer interaction strategy (grass-roots, promotion, sponsorship, presence)
- Packaging and pricing strategy
- A&M strategy: level of support and Push/Pull balance
- New Product and Format Developments
- In-market success and new market/channel expansion (collaborate with Sales/Commercial)
Lead Quaker Category Development & Strategy work for all the markets of PhilMAPS:
- Lead development of Sustainable & Profitable Growth Model on Quaker
- Be key point of contact for Global team for application of Global Strategy in local context to deliver growth agenda on Quaker
- Work with insights to scope key Demand Spaces & Needs within Breakfast Cereals & develop Quaker Playbook (Communication, innovation & Activation) to
- Work with other market leads (e.g. China, Hong Kong) to ensure sharing of Best Practices & innovation
- Develop a multi-year innovation pipeline development for all markets across Asia BU markets to drive the growth
Develop the marketing AOP for Foods & support timely deployment of AOP calendar:
- Develop integrated Marketing & Communication strategy for all Key Markets
- Manage advertising development in alignment with Global/Regional platforms and guide key local mkt projects (including creating new work &.or lift & adapt global copies)
- Support local Marketing managers to develop a Promotional Calendar for the full year
Coordinate development of New Product & Packaging platforms with Regional R&D and lead multi-functional teams:
- Work closely with Category Team, Import-Export team, Commercialization team, Regional R&D, SRA & local Marketing teams on any new product developments or launches ensuring on time, quality and products that meet local markets needs/compliance
- Coordinate development of R&D product strategy and pipeline of global product/packaging innovation
- Ensure that innovation ideas comply with Brand strategy and facilitate global transfer of learnings
Build Marketing organization capability on Brand Marketing through training and enable sharing of best practices:
- Implement Training of How Brands Grow & Move People Model to be deployed across markets
- Raise Marketing expertise and know-how of Marketing Managers
- Leverage PepsiCo Best Practices, and work creatively and efficiently within PepsiCos matrix organization to see how best to recreate for Vietnam, if there is local relevance and opportunity
- Nurture an environment of learning and development
Partner on consumer/customer insights for snacks & Quaker category, and analyze competitive intelligence:
- Identify consumer/market-place insights to sustain competitiveness of products and drive top-line volume
- Monitor competitive strategy/moves and review implications on strategy/tactics
- Leverage research, insights or competitive market information to lead the quick development and implementation of responsive action/tactical plans to address unexpected market changes and opportunities
Global Control Standards (GCS)
- As a process owner for A&M process, lead the GCS agenda in accordance with PepsiCo Accountability model by building GCS capability, ensuring robust risk assessment, quarterly GCS testing by Control Owners.
- Assess key control effectiveness and ensure gaps, as identified in quarterly testing and corporate audit, are remediated on a timely basis. Maintain process documentation that is complete and accurate and main a strong control environment in Marketing function.
Qualifications:
Knowledge & Experience
- 12-15 years of experience in Brand Strategy, managing a portfolio of brands & leading brand managers
- Understanding of Brand P&L, Promotion strategy and GTM Models
- Strong consumer & creative marketing background with strategic thinking and insight orientation
- Creative appreciation Advertising development awareness / promotional and event experience
- Proven track record in launching new products into emerging markets that have been successful/sustained over time
- Experience with leading teams and working in matrix organizations
- Ability to effectively work in a multi-gender, multi-national work team; whilst displaying particular sensitivity towards cultural and ethnic differences
Personal Qualities & Skills
- Strong Leader and able to inspire team. Has leadership and influencing skills
- Strong communication, analytic, organization and presentation skills
- Strong analytical skills: Able to identify and isolate opportunities/issues with action plans in a clear and logical way.
- Strong presentation skills: able persuade manager and team on plan and thinking.
- Excellent interpersonal skills (important due to multi party/external business partners bus. model)
- Ability to manage and prioritize multiple projects
- Flexible, adapts to changes easily
- Sound attention for details without losing focus on big picture
- Ability to work with different people and exert good organization impact with confidence
- Passionate about results
- Entrepreneurial Mindset
- Positive, self-motivated and a team player
Job Tags
Local area, Flexible hours,